On March 30th, TCL Communications, Tmall, and Wanphone, Hello Kitty authorized agent in China, jointly released Alcatel OT979 Hello Kitty mobile phone in Hello Kitty theme restaurant in Sanlitun, Beijing. OT979 adopts Android operating system and has a 4-inch WVGA screen, presenting the cute and chic Hello Kitty on smart phone. It is said that Alcatel OT979 Hello Kitty smart phone will supply the marker through Tmall starting mid-April and will be put on display on the 100+ HELLO KITTY showrooms across the country. TCL Group Senior Vice President Guo Aiping, also CEO of TCL Communications and Vice President Xiao Feng of TCL Communications attended the press release together with other leaders and guests. Hunan TV host Wu Xin acted as the MC for the ceremony.
TCL Communications plans to strengthen its marketing in the domestic market this year, with a range of Android-based smart phones as the main force. The company is to enforce its competitive strength through more inputs in brand, market, and channels promotion. Fully utilizing the image of quality and prestige of Alcatel brand, the company plans to market Alcatel phones mainly through Internet and e-commerce channel.
Tmall is the Number One B2C (Business to Consumer) platform in China. On March 29, 2012, Tmall announced in Beijing its new brand image and strategy, reinforcing its commitment in building a best on-line shopping platform to provide quality and fashionable products to consumers and guaranteed satisfying shopping experience.
Hello Kitty was born in Sanrio Company of Japan. This pink and white cute kitten swept the world and became the doll of teenager girls. As the China Agent for Hello Kitty, Wanphone keeps integrating Hello Kitty elements in consumer electronics and other fields to provide lovely products for lovely people.
This time, the three partners mint this cute Hello Kitty smart phone for kitty fans and provide a satisfying shopping and using experience.
Alcatel OT 979 is the first smart phone with Hello Kitty as its theme. This large screen phone adopts Android 2.3 operating system. The phone is equipped with 4-inch WVGA IPS wide angle HD wearable glass touch screen. Coming mainly in refreshing white and beautiful pink, OT979 poses great temptation for kitty fans. Vivid theme design of Hello Kitty is on the back of the phone and built-in Hello Kitty wallpaper and tones supplement girls’ favorite software such as Mushroom Street and Etoo. OT979 inherits the vigor and fashion of Alcatel meanwhile absorbs the cute and lovely elements of Hello Kitty.
On top of presenting the cute Hello Kitty, Alcatel OT 979 has a strong configuration, including 1 Ghz high-speed processor, 5 million pixels autofocus camera, optimized energy-efficient design, 1500 MAH battery, high performance configuration, strong web applications, and extended applications. All these make OT979 sweet and strong.
There is no doubt that Hello Kitty Alcatel OT 979 will easily capture kitty fans and other consumers go for fashion and application. The idea of combining latest technology with cute cartoon figure might initiate a trend in mobile phone manufacturing.
The young love to pursue fashion, keep pace with technical development, and enjoy the pleasure of life. At the press release, all three partners emphasized the concept of “innovative design and superb quality”. OT979 is designed to please the young with innovative design, rich applications, attractive fashion, and simple operation.
Dr. Guo Aiping, CEO of TCL Communications, indicated at the press conference that his company will further its cooperation with e-channels to meet the fast development in electronic commerce. To market Hello Kitty OT 979 on Tmall is a pilot promotion towards more win-win partnerships. In 2012, TCL Communications will continue to optimize the product range and enhance the competitive strength of its products so as to provide consumers with quality products with simple operation and wonderful experience with technical inspiration.
Tmall, the biggest B2C platform in China, just released a new brand image on March 29th, declaring to become a "fashionable, sexy, trend-leading, and quality" shopping platform. Tmall Home Appliances City General Manager Man Lou expressed his confidence in his cooperation with TCL in Hello Kitty mobile phone project. Man disclosed that Alcatel OT 979 will be sold on Tmall through Alcatel Flagship stores, exclusive stores, and franchised shops. Consumers can book or purchase this Hello Kitty mobile phone on line and Tmall and partner shops will provide consumers with assured satisfying shopping experience.
President Chen Huajun of Wanphone, a Shenzhen-based company with “Become a leading theme phone manufacturer” as corporate vision, commented: "It is a right decision for Wanphone to introduce the Hello Kitty brand onto Alcatel mobile phone. The lovely Hello Kitty matches well with French romance of Alcatel. Such combination makes this phone very special and all Hello Kitty fans will include OT979 into their list of “must” equipment.
(By He Yanhong of TCL Communications Technology)